How a low-tech, high-level advertising executive built a successful
small business website.

And how you can do it, too.

If you’ve been following me awhile, or subscribe to my newsletter , then you know that I wasn’t always a small business “guru” and Internet geek.

In fact, once upon a time I was a founding partner and executive vice president of a very successful advertising agency / retail marketing firm. In fact, we were SO successful, that one of the world’s largest ad agency conglomerates – Saatchi & Saatchi – decided to buy us.

Now, having worked in advertising and marketing for over two decades up to that point - first as a copywriter, then as a broadcast producer, then as a creative director, then as an executive creative director - I was tired. Bone tired. Advertising is a 24/7 business, especially if you’re an exec. If you’re not physically at work, you’re traveling for work, or you’re thinking about work. Add to that the fact that we were riding a comet that was heading straight up, and my typical work week was 60, 70…even 80…hours.

So when we sold the company to Saatchi, I "retired." Can you blame me? After all, I had a young daughter and husband whom I rarely saw!

For the next couple of years, I spent time with my family, joined a few Boards – and learned how to breathe normally again.

Searching for the dream life.

I have to admit, bumming around and catching my breath was fun for awhile.

But see, I had all this stuff in my head. Really good stuff that took me over 20 years to collect. Things like how to build a successful business, how to use advertising and marketing to grow a business, how to build creativity into your organization, how to be a great leader…so much info just going to waste!

The easiest thing to do would have been to get back into the ad biz again, but I had little desire to jump back into another 70-hour work week situation.

So I weighed my options, and looked around for opportunities. I wanted a life that would allow me to pursue my passion for helping businesses grow...but do it in a way that I could live my best life now.

E-books or e-business?

For some reason, I was really intrigued by the idea of writing a series of e-books about all the areas in which I had gained expertise. The more I researched how to actually create and market these e-books, the more sense it made to develop a website where I could sell them.

I went searching around the Internet for information on how to do this. Up until this point, the closest I’d ever gotten to the Internet was emailing and surfing. (I’d had a whole IT department that took care of all the other stuff for me!)

I don't know if you've ever researched how to start an Internet business, but there is so much information out there! I got a little overwhelmed. I’m not easily intimidated, but everything was way over my low-tech head. After an exhaustive (and exhausting) search where I ran into a lot of get-rich-quick schemes and lame webhosting options, I found SiteBuildIt! (SBI!).

The perfect solution?

Just like I’m not easily intimidated, I’m also not easily impressed. But I have to say that SBI! impressed me. First, because they were so genuine. Having been in the ad biz for so many years, I can spot BS a mile away. SBI!’s founder, Dr. Ken Evoy, is all about “keeping it real.” And it comes through loud and clear in everything the company does.

I was also impressed with SBI!’s whole attitude toward building a website. It’s not about just "throwing up a website." They made no bones about the fact that if I wanted to be profitable and successful, I was going to have to do “due diligence.” No quick fixes…I'd have to work at being successful. As a small business expert, that made me sit up and take notice! They were telling me the same thing I told my clients!

They held my hand.

It also made me feel better knowing that they would walk me through the entire process. When I bought SiteBuildIt!, the first thing they sent me was a 10-Day step-by-step guide on how to build a successful and profitable website.

As I went through the days, I used so many tools and techniques I never imagined possible! And SBI! made it all so easy. Somewhere around Day 4, I realized that SBI! provided an incredible value. There are thousands of website hosting companies that cost a lot less than SBI!, but I was savvy enough to realize that they didn't offer all the tools SBI! did. I would have had to pay "extra" or would have to go to several other companies to get everything SBI! put right at my fingertips.

From business idea to "BusinessBurrito."

Building a profitable and successful internet business isn’t as easy as a lot of “Internet Gurus” would have you believe – those types of claims are always hype. I believe you have to work to be successful, and I don’t trust anything that tells me otherwise.

The thing I've learned with SBI! is that if I do the work, they'll supply the tools and the expertise. I really can live my dream of running a successful business from home (or at the coffee shop!). And if a low-tech newbie like me can do it, anyone can!

SBI!'s suite of tools and step-by-step guide let me go from having a simple idea for a series of e-books, to building a website geared to helping small businesses reach their maximum potential through advice, information and resources.

Best of all, I can do it all from anywhere...even sitting by the pool sipping lemonade!

Other success stories.

Now that you've heard my story, I'd like to share a video testimonial from another successful SBI!-er. It's actually the one I ran across in my search that convinced me to give SBI! a try. Here's what Elad from coolest-kid-birthday-parties.com has to say...

Like building any small business, you get out what you put in. Whether you want to build a “from-scratch” web business like Elad, or a website to promote your current business or service, or a combination of the two like me, SiteBuildIt! is a powerful solution.

Here are a few more comments from other successful SBI-ers:

Write your own success story.

If you think Site Build It! makes sense for you, I’d encourage you to check out the SBI! home page , watch the short video, and follow any links that peak your interest. If you want a more in-depth look at how SBI! really works, jump to the 30-minute video tour. It’ll walk you through the step-by-step SBI! approach. I think you’ll be as impressed as I was.

As with any product of integrity and merit, Site Build It! comes with a 30-day money-back guarantee so you can take it for a test drive without fear of being taken for a ride.

After that, if you still have questions, click here to ask an SBI! expert.