Use this sample press release format to help get the word out.

The following sample press release format will give you an idea of how to set up your own press release.

Hopefully you've already read these section on What is a Press Release? because now it's time to put it all together. This sample press release format is one that I wrote for my husband's motorcycle repair shop. It should give you a good idea on how to write one yourself. Just follow the format and you'll do great!

FOR IMMEDIATE RELEASE

Contact: John Smith
Tel: 555-555-5555
Email: johnsmith1060@zmail.com

National Indian Motorcycle Group to Roar into Fayetteville.

FAYETTEVILLE, ARKANSAS...(April 26, 2008) On May 15, 2008, approximately 150 Indian Motorcycles will ride into Fayetteville to help Hawg City Choppers celebrate the grand opening of its new location at 2316 South School. Mayor Dan Coody has declared May 15 as Indian Motorcycle Day in Fayetteville to greet the riders.

"We're pretty excited about the event," said Kevin Williams, co-owner of Hawg City Choppers. Williams and his partner, John Hill, moved the business to its new location last fall. "It's going to be a pretty big deal. Just think what it will look like to see 150 Indian motorcycles lined up at our shop."

Williams is an active member of the Iron Indian Riders Association (he owns two Indian motorcycles himself) and invited the group down to help celebrate the shop's grand opening-which coincides with the motorcycle group's fifth annual national meet in Branson, Missouri, May 11 - 18 2008. Representatives from the new Indian Motorcycle Company of King's Mountain, North Carolina, will also be on hand for the Hawg City Choppers' event.

"We love exploring new territory during our meets, and Northwest Arkansas has some of the best motorcycle roads in the area," said Mike Kugler, organizer of the annual Indian meet, and owner of Hunter's Friend Resort in Branson. "Kevin's a great friend and supporter, so when he asked, we jumped at the chance!"

Hawg City Choppers will host a cookout for the Indian Motorcycle group and invited guests. There will also be a live band, and the Fayetteville Chamber of Commerce will be on hand for a ribbon cutting. Festivities are set to begin at noon.

"We're glad to be in our new building since we were running out of room at our old location on Township," said John Hill, co-owner. "We think hosting a fine motorcycle group like the Indian riders is a great way to kick off our grand opening."

Hawg City Choppers is located at 2316 South School in Fayetteville, and specializes in the service and repair of v-twin motorcycles and engines, as well as custom fabrication of choppers. For more information about the shop, visit their website at www.hawgcitychoppers.com.

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Next Steps.

Now that you've taken a look at the sample press release format, take a few moments to brainstorm some likely press release topics. I bet you can think of at least three. Next, assign someone in your company to develop a media contact list and be responsible for writing the press releases.

Remember, a dedicated press release campaign will help put your company top-of-mind and help propel your company to success. Hope this sample press release format helps you get there!

What is a Press Release?
A dedicated press release program can be one of the best marketing tools you can have. This article will provide tips on writing a press release that will get noticed.

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