Small business marketing: Strategies that make a huge impact.
When it comes to small business marketing, if you’re like most, you're probably in a quandry.
You need to grow.
But since your company is small, you probably think your marketing budget is too small to do much good.
Well, not necessarily.
When you’re a small business—especially a start-up small business—it’s still incredibly important that you, first, have a marketing plan, and second, that you're consistent and persistent in its application.
There are a lot of different ways you can market and advertise your product or service, and on this web site, we discuss just about all of them. But for many small businesses, developing a
well-rounded, low-budget, high-impact marketing plan
is going to be key.
In plain talk, you're going to need to get creative with your marketing money.
Make your marketing strategy work for you.
Small business marketing isn't necessarily about buying expensive tv ads or printing glossy, high-end brochures and sales materials. It’s important that all your small business marketing strategies support and further your brand, but blowing your wad on a one-shot effort isn’t always the best return on your investment.
The most cost-effective plan is to create a well-rounded program that targets your customers with pinpoint accuracy, giving them consistent and constant contact.
So…how do you start? Where do you turn?
Below are some helpful links to some powerful marketing tools on this site that will help. If you already have a marketing plan, these articles will help you fine-tune it with insights you may not have thought of before.
If you’re just getting started and want to learn marketing basics,
to be taken to a section called "What is marketing?".
If you'd like to learn "How to Write a Marketing Plan.",
What is marketing?
Learn marketing basics and how advertising, promotion and public relations all interrelate, in order for you to maximize your marketing dollar.
How to Write a Marketing Plan
In today's competitive market, having a solid, well-rounded marketing plan isn't an option...it's a given. This section will help you develop one.
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